Eat, Drink, Shop, Play
As a part of a multi-channeled campaign to promote the First & Main Shopping Center in Blacksburg, Virginia, I designed a minute long advertisement to be played during athletic events in Cassell Coliseum. The ad would be played on three different type of screens to give the audience an immersive experience. I worked with PRISM, the agency leading the campaign, to design the animations from scratch. Each part of the animation centered on a particular part of the shopping experience and received high ratings from IMG, the firm overseeing all marketing for Virginia Tech athletics.
When the First & Main Shopping Center first signed PRISM on as a client, they needed not only new tenants but a new look as well. I worked with the early stage account managers to provide photography and a concept video used in our initial branding pitch. The video is simple, but helped us convey the new message for the First & Main center- the ultimate shopping destination in Blacksburg.